Corporate rebranding: from Homair Group to EUROPEAN CAMPING GROUP

Apr 7, 2017 | Press release

As a multi-brand group positioned exclusively on the mobile home holiday market, HOMAIR Group opts for a new name more in line with its pan-European footprint:

EUROPEAN CAMPING GROUP. EUROPEAN CAMPING GROUP is the European leader for mobile home holidays with c.€220m net revenues in 2016, generated via five complementary brands: Homair, Eurocamp, Al Fresco as well as Roan and Go4Camp, two acquisitions completed in June 2016.

During its 2016 season, the Group has offered holidays to its clients in nearly 300 destinations, mainly in France, Italy, Spain and Croatia. EUROPEAN CAMPING GROUP owns approximately 20,000 mobile homes, located both on own campsites and partner sites. They attract a wide range international clients, from the UK, France, Holland, Germany, Belgium, Denmark and Poland.

The Group selects and operates campsites under strict criteria: site attractivity, landscaping, swimming pool area, animation, kids’ clubs, sports activities, located either on-site or in the close vicinity.

Alain Calmé, President of EUROPEAN CAMPING GROUP, declared: “This new name for our group is a strong symbol: from our historic company, Homair Vacances, based in Aix-enProvence, we have consolidated the sector throughout ‘Europe. We have brought together key brands in England and Holland, and have significantly improved their performance by combining quality and efficiency. Our group is today the actor of reference to offer mobile home holidays to all European families, in all the tourist destinations of Europe. ”

“More than one million clients have chosen our accommodation for their holidays in 2016, which is another major milestone in the Group’s history and reinforces its position as a European platform for outdoor holidays. With an average annual EBITDA growth of nearly 25% over the past 10 years as well as in 2016, this platform has demonstrated its ability to generate profitable growth on a recurring basis”, adds Philippe de Trémiolles, Group CFO at EUROPEAN CAMPING GROUP.