Aix-en-Provence, 03/04/2025 – European Camping Group (known under the Homair brand in France) has announced the takeover of Le Saint Louis**** campsite on the Côte d’Azur and the acquisition of Le Helles**** campsite in Brittany. The two sites will be operated under the Marvilla Parks brand from the beginning of the 2025 season, further consolidating the group’s presence in popular French destinations for European holidaymakers.
A strategic partnership model
The takeover of Le Saint Louis**** was achieved alongside the long-term renewal of ECG’s strategic partnership with tour operator, the Dumont family, at Le Ruisseau des Pyrénées***** (Bidart, France) and Colina do Sol **** (Sao Martinho do Porto, Portugal).
“At ECG, we place listening at the heart of our approach. By understanding the needs of our partners, we create customized solutions that benefit millions of customers across Europe.” Sébastien MANCEAU, President ECG
Two new Marvilla Parks destinations
Le Saint Louis**** (Riviera, France) – 7 ha, 200 pitches. Formerly under the Yelloh! Village brand, this holiday park is located in La Roquette-sur-Siagne and offers an authentic Provençial experience with modern facilities. ECG is planning an investment and modernisation plan to strengthen the destination’s attractiveness to holidaymakers.
Camping Le Helles**** (Brittany, France) – 3 ha, 147 pitches. Located in Sainte-Marine (South Finistère), this holiday park has direct access to both a beach and the GR34 hiking trail. ECG plans improvement works to modernise the park’s infrastructure and embrace the destination’s natural beauty.
With these new acquisitions, ECG proves its desire to offer modern, authentic, and diverse destinations, in line with the expectations of new generations of travelers.
About EUROPEAN CAMPING GROUP:
As the European leader in outdoor hospitality, European Camping Group offers an unmatched range of high-end 4 and 5-star campsites in top tourist destinations through its tour operator brands Homair, Eurocamp, and Roan, as well as its own campsites under the Marvilla Parks brand. With over 5,000 employees during peak season and 450 campsite destinations in 13 countries across Europe, European Camping Group is active in all aspects of the camping industry: mobile home and bare pitch rentals, sales of residential mobile homes, distribution platforms, and a central purchasing office for independent campsites. The group’s clientele is predominantly international, with customers from the United Kingdom, Germany, the Netherlands, Switzerland, Belgium, Spain, Italy, Poland, amongst others. French customers account for 40% of ECG’s total visitor numbers.
Press contact: Marjorie SANCH – Head of Communications for ECG Group
