€1Billion deal transforms Eurocamp owner into outdoor holiday giant

Feb 23, 2023 | Press release

Eurocamp owner European Camping Group (ECG) has become Europe’s leading provider of outdoor accommodation following its €1billion acquisition of Vacanceselect Group, it is pleased to announce. The deal sees it more than triple its campsite portfolio – providing holidaymakers an unrivalled choice of 500 destinations across France, Italy, Spain, Croatia and The Netherlands.

Following recent approval by French competition authorities, the new group is targeting a turnover of €700million this year.

Cherished by families for the quality mobile homes it offers on 4-5 star holiday parcs, ECG’s renowned travel brands Eurocamp (for Northern Europe), Homair and Roan will be complemented by the Canvas Holidays and Vacanceselect brands.

At the same time the group’s owned campsite portfolio now extends to 100 highend parcs with the Tohapi brand joining its existing Marvilla Parks brand.

From La Grande Métairie in Carnac, to Mayotte Vacances in Biscarrosse, the move by ECG will add an impressive selection of five-star resorts available to Eurocamp customers looking for holidays in France and the rest of Europe.

ECG President Alain Calmé comments: “With the integration of Vacanceselect I am delighted that European Camping Group is now the leading provider of outdoor accommodation across Europe. “By uniting the talented and passionate professionals from across both these businesses we will be able to ensure our wide range of parcs and accommodation set in a variety of locations from beachside to mountainside, continue to enchant, entertain and delight families from across all of Europe. “But above all, this allows us to share best practices to improve the quality, accessibility and sustainability of our offer.”

Eurocamp Managing Director Darren Marsh adds: “This deal provides Eurocamp customers with a truly unrivalled choice of holiday parcs across the most popular travel hotspots in Europe. “We can’t wait to introduce this new holiday parc portfolio to our guests in the coming months.”

The deal allows Eurocamp to further capitalise on the increasing customer demand for higher-end holiday experiences – by providing more resorts with premium mobile homes, water parks and activities and entertainment for all ages.

It has been investing in improving guests’ accommodation experience with the launch of new premium features, including integrated lounge-style seating areas on mobile home terraces, memory foam mattresses and Nespresso coffee machines.

It comes as Eurocamp recently announced record-breaking trading results during January following the first full year of trading after the COVID pandemic.

About Eurocamp

Eurocamp has been providing amazing getaways for 50 years, with spacious accommodation and fantastic facilities, in some of Europe’s most stunning locations including France, Italy, Spain, Austria, Croatia, Switzerland, Netherlands, Luxembourg and Germany. Its award-winning experts are on hand to guide guests every step of the way – with its online system supported by teams of UK-based phone advisors.