EUROPEAN CAMPING GROUP is the European leader for mobile home holidays, with €276m net revenues in 2019 (€323m sales under banner) . During its 2017 season, the Group has commercialised stays in the 23,000 units it owns across Europe.
Revenues are generated via seven complementary brands: HOMAIR, PALMIERS OCEAN, EUROCAMP, AL FRESCO, ROAN, GO4CAMP and CAMPING VISION. A shared fleet management entity (ECG Support) enables the brands to focus on on-site customer management, selling and marketing.
ECG's own sites are branded MARVILLA PARKS.
HOMAIR was founded in 1989 by Daniel GUEZ and took the international route early on, with initial developments outside France in the late 1990s. MONTEFIORE Investment took then a controlling stake in 2006 and HOMAIR managed its IPO in 2007.
Both events contributed to an acceleration of the Group's growth. The acquisition of AL FRESCO in the UK from TUI Travel Ltd in January 2011 was a first milestone in terms of external development. HOMAIR built then a more diversified access to financing, via the MICADO mutualised bond in 2012 and a NYSE Euronext IBO in 2013.
The acquisition of the European leader founded in 1973 (EUROCAMP) in September 2014 provided the opportunity to include CARLYLE as controlling shareholder, alongside MONTEFIORE Investment and the management. HOMAIR has since been delisted.
HOMAIR was founded
with initial developments outside France in the late 1990s
MONTEFIORE Investment took a controlling stake
Initial Public Offering
Acquisition of AL FRESCO
January 2011 - was a first milestone in terms of external development
Acquisition of EUROCAMP
CARLYLE funds take a controlling stake
alongside MONTEFIORE Investment and the management
Stock market delisting
Acquisition of Roan, Go4Camp and Allcamps
From Homair Group to EUROPEAN CAMPING GROUP
OTPP to acquire 40% stake in European Camping Group
Acquisition of Palmiers Océan
EUROPEAN CAMPING GROUP is the European leader for mobile home holidays.
The EUROPEAN CAMPING GROUP brands offer primarily directly to their clients' holidays in quality mobile homes.
The Group selects and operates campsites under strict criteria: site attractivity, landscaping, swimming pool area, animation, kids' clubs, sports activities either on-site or in the close vicinity.
Most campsites are located within 5km from the sea, as requested by a majority of clients.
EUROPEAN CAMPING GROUP has generated €276m net revenues in 2019.
The fleet includes 23,000 units, which are primarily mobile homes.
Over 250 000 families have trusted the Group for their holidays.
(€323m sales under banner)
The Group is structured around 6 entities :
• 2 coordination entities :
EUROPEAN CAMPING GROUP (strategy, finance) and ECG SUPPORT (mobile-home fleet maintenance)
• 6 selling entities :
HOMAIR, PALMIERS OCEAN, EUROCAMP, AL FRESCO, ROAN/GO4CAMP , CAMPING VISION
EUROPEAN CAMPING GROUP - Alain CALME,
Alain Calmé, a graduate from Ecole Centrale Paris, is Chairman of the EUROPEAN CAMPING GROUP since November 2010. His dual expertise helps him to drive the Group's strategic growth development project:
• strategy, as a former PwC Partner in charge of strategy (5 years), following 7 years with The Boston Consulting Group,
• operations, with an 8 years exposure to the Tourism sector (Pierre & Vacances) and the Construction sector.
Since he joined, the EUROPEAN CAMPING GROUP has become the European leader, through a mix of organic growth and acquisitions, including Al Fresco and Eurocamp.
EUROPEAN CAMPING GROUP - Philippe de TREMIOLLES,
General Manager Finance
Philippe de TRÉMIOLLES, a graduate from Sciences Po Paris and Columbia University (MBA) is EUROPEAN CAMPING GROUP's CFO since 2007.
He took an 18 months break in 2013/14 as CFO of a publicly-listed Real Estate Investment Trust (Société de la Tour Eiffel) and re-joined ECG in 2014, when CARLYLE became its controlling sharehoder and the Group acquired Eurocamp.
He started his career as an auditor with Arthur Andersen and worked 3 years as a consultant with The Boston Consulting Group, in Paris and in New York. He also spent 8 years as an Investment banker with Morgan Stanley (London) and HSBC.
EUROCAMP - Darren MARSH,
Darren MARSH is the Managing Director of Eurocamp. Prior to this he worked for TUI Travel from 2003 till 2014, most recently in a project role with The LateRooms Group and as a Managing Director for TUI Sport's EMEA Division. From 2007 to 2011 he was Managing Director of Al Fresco, then a division of TUI Travel.
He is a graduate of the University of Central Lancashire and a member of the Chartered Institute of Management Accounts.
EUROCAMP - Stijn DEPRAETERE,
Chief Operating Officer
Stijn DEPRAETERE is the Chief Operating Officer of Eurocamp. He started work as a campsite courier for Holidaybreak in France. He was then promoted to the UK Head Office in 2001 as Logistics and Distribution Manager. In 2004, Stijn took on responsibility for managing the Contracting function. Five years later, this role was expanded to include responsibility for managing the Commercial department. In February 2012, Stijn was appointed to the Holidaybreak Camping Board as Commercial Director and more latterly as Product Director in 2014.
Born and educated in Belgium he studied Law and Political and Social Science in his native country.
AL FRESCO - Nick RIGGS,
Nick RIGGS is the Managing Director of Al Fresco. He started his career as European product manager for Shearing Holidays Ltd and Greatdays Travel Ltd. He then became Eurosites contract manager at Airtour plc before joining A La Carte Leisure Ltd as MD. In 2003 Nick was part of the management team that built Al Fresco, as a division of TUI UK Ltd, where he was business development manager then commercial manager then Managing Director, since 2011.
He is a graduate of Edinburgh University.
ROAN/GO4CAMP - Jeroen VAN HEUSDEN,
Jeroen van Heusden is Managing Director of EUROPEAN CAMPING GROUP (holding company of the brands Roan, Go4camp and Allcamps). His career within the group has started in 1998 working as a technician and supervisor on different campsites in France and Italy. During the years he has held different positions as area manager, contract manager and operations director. Jeroen has been appointed Managing Director of ECG in October 2016. He is a graduate in logistic management at Arnhem University in the Netherlands.
MARVILLA PARKS - Romain LUCAS,
Romain LUCAS, a graduate from Ecole Centrale Paris, started his career as strategy consultant with Advancy, working for multiple sectors. As part of his last assignments, he became a key contributor of the post merger integration following the 2014 Eurocamp acquisition, that ultimately led to the inception of ECG Support.
He joined EUROPEAN CAMPING GROUP in 2015 as Head of Strategic Transformation Projects, managing both technological and operational workstreams, and then became the ECG Support Director in 2017.
HOMAIR - Quentin SCHAEPELYNCK,
Quentin SCHAEPELYNCK, a graduate from Paris-Dauphine and HEC, is the Managing Director of Homair Vacances. He started his career in 2004 in the car rental industry, as the E-business Manager of FordRent and Rent and Drop brands. He became then a startup entreprener when he founded in 2008 the secondary ticketing platform zePASS.com. In 2012, he sold the company to the French leading e-ticketing company Digitick (Vivendi) whose he became Deputy CEO. In January 2017, he joined Homair Vacances as CMO, has been appointed as Deputy Managing Director in July 2017 and became Managing Director in June 2018.
HOMAIR - Mathilde LUCAS,
Chief Operating Officer
Mathilde Lucas is Chief Operating Officer (COO) for Homair Vacances. She joined Homair Vacances in 2007 in the Sales Administration Department. She was then promoted to manage the Sales Administration and the ERP before becoming Executive Assistant. She was promoted COO in July 2017.
CAMPING VISION - Ralf DE BRUIJN,
CAMPING VISION, Ralf DE BRUIJN, a graduate from Breda University is the Managing Director of Camping Vision. He started his career in the leisure industry in 2002, firstly as PR manager for Holiday on Ice. Between 2004 and 2006 he worked as a Consultant for MSL Group, followed by various Marketing & Communication positions for Center Parcs, Efteling and Fletcher Hotels. In 2013 he was assigned as Marketing & Sales Manager for Allcamps in which he repositioned the brand and established many partnerships with campsites and camping tour operators in Europe. In 2017 he was appointed as Managing Director of Camping Vision, being responsible for the merger with LuxCamp and the setup of Europe’s biggest distribution platform of camping holidays.